ThinkTV exists to champion the marketing power of advertising on TV.

Dedicated to helping advertisers and their agencies get the best out of today’s multi-platform TV, we believe in the reach, value, and effectiveness of TV to build brands and drive business results - and we have the data to prove it. 

At ThinkTV, our job is to help brands and businesses understand how to optimise their TV advertising and get the best results possible. To do that, we provide knowledge, data and statistics, and expert opinion to help give marketers insights that inform the media decision making process. 

We’re strongly focused on research, best marketing practice, and the changes in technology that are driving today’s TV advertising market. From understanding engagement and attention, sharing knowledge, and celebrating advertising creativity, we champion and promote the power and value of TV advertising.

Formed in 2018 by founding members TVNZ, Warner Bros. Discovery, and Sky, ThinkTV is dedicated to helping TV advertising remain a compelling channel for marketers, and to promoting its extraordinary business benefits. 

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