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TV Babble

Decoding broadcast babble

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API

Application Programming Interface

A set of tools and protocols that allow different software applications to communicate with each other

ARPU

Average Revenue Per User

Usually in reference to the value of a subscriber, but can be extended to advertising value

ATS

Average Time Spent

Time spent viewing a channel / programme by those who have viewed

ATV

Average Time Viewed

Time spent viewing a channel / programme in the universe, including those who have not viewed (carrying a value of zero)

AVOD

Ad-funded Video on Demand

VOD which is free to access and funded by advertising, eg: BVOD

Ad Blocker

A piece of sotware designed to prevent advertisements from appearing on a web page or VOD service

Ad Exchange

A digital marketplace where advertisers and publishers buy and sell ad space in real-time

Ad Fraud

Any deliberate activity that prevents the proper delivery of ads to the intended audience, such as click fraud or impression fraud

Ad Impression

A metric that counts how many times an ad is fetched and potentially viewed by users

Ad Load

The amount of advertising content presented to users in a given period

Ad Network

A company that connects advertisers to websites that want to host advertisements

Ad Server

A technology platform that serves and tracks ads across various websites and apps

Ad Tech

The umbrella term for software and tools used in digital advertising, including DSPs, SSPs, ad exchanges and more

Ad Tech Stack

The combination of technologies and platforms used by an advertiser or publisher to manage and deliver digital advertising

Ad on Pause

Static advertisements that appear when digital VOD viewing is paused

Addressable TV

TV advertising that allows advertisers to show different ads to different households watching the same content

Advanced Attribution

Techniques that go beyond basic last-click attribution to provide a more comprehensive view of how different touchpoints contribute to conversions

Advanced TV

A broad term that includes addressable TV, Connected TV, OTT and other forms of digital television delivery

Arianna

TV analysis software owned and operated by Nielsen

Attribution

The process of determining which touchpoints in a consumer's journey contributed to a conversion

Audience Segmentation

The process of dividing a broad consumers or business market into sub-groups based on shared characteristics

Audience Skew

Where a specific demographic is exposed to a given piece of content more than other groups or the overall population

Auto-Play

A video ad format that automatically plays when the ad is in view

Average Audience

Ratings expressed as audience thousands

Average Frequency

The number of times on average that a viewer is exposed to a piece of content or commercial

TV Advertising Glossary

Common TV Terms

thinktv.nz

FPD

First Party Data

Data collected directly by a company from its customers, such as website activity, purchase history and subscriber information

FTA

Free to Air

Can refer to a channel eg: Sky Open or to a delivery platform such as Freeview

Fill Rate

The percentage of ad requests that are filled with ads

Frequency Capping

Ad serving feature that ensures a user is only exposed to a certain number of the same ad within an alloted time period

Fringe

The zone immediately preceding primetime (sometimes also called the Hunger Zone

Full-Funnel Advertising

A marketing strategy that targets users at every stage of the conversion funnel, from awareness to purchase

GRP

Gross Rating Points

The total weight of commercial TARPs delivered across a channel or network for a select period of time

Geotargetting

Delivering ads to users based on their geographic location

Global Frequency Capping

An ad serving feature that ensures only a certain number of ads are shown within a specific time period

Guest viewing

Viewing by guests to a Peoplemeter home rather than inhabitants of the home

HBBTV

Hybrid Broadcast Broadband TV

A TV which can show digital TV content from a variety of different sources including linear, internet and connected devices

HDTV

High Definition TV

A TV system which provides substantially higher image and sound resolution than previous generations of technology

HHS

Household Shopper

Main grocery buyer in the household (also a proxy for household based data in Nielsen)

HUTs

Households Using TV

Similar to PUTs but a measure of households not individuals

Header Bidding

An advanced programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously before requesting bids from their ad servers

Header Tag

A piece of code placed in the header of a webpage to facilitate header bidding

Hybrid TV

Television that combines traditional broadcast TV with internet connectivity, allowing for a mix of linear and on-demand viewing

IA

Interactive Advertising

Commercials broadcast on digital TV with an overlay prompting the viewer to "press the red button" for additional information

IDTV

Integrated Digital TV

A television set with an built in digital tuner

IP only homes

Households were all viewing is done over the internet. Households may have a physical television set but no access to broadcast TV ie: no sky subscription or UHF aerial to receive freeview

IPTV

Internet Protocol TV

TV delivered via the internet rather than using satellite or terrestrial methods

Identity Resolution

The process of connecting multiple identifers across devices and touchpoints to build a cohesive, omnichannel view of the consumer

Impacts

A measure of viewing to commercial spots. One impact is one member of the target audience viewing one commercial. Impacts are cumulative and can be added together

Impressions

See Impact

In-App Advertising

The practice of displaying ads within mobile apps