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TV Babble

Decoding broadcast babble

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BVOD

Broadcaster Video on Demand

An example of AVOD but specific to TV broadcaster services

Behavioural Analytics

The practice of analyzing user behaviour to understand how users interact with digital content and ads

Behavioural Targeting

A method of targeting ads based on users' past behaviour, such as browsing history and previous interactions with ads

Bottom of Funnel

The stage in the customer journey where potential customers are highly qualified and ready to make a purchase, having moved beyond initial awareness and research

Brand Lift

An increase in user perception, brand awareness, or other brand metrics resulting from an ad campaign

Brand Safety

Measures taken to ensure that an ad does not appear in a context that could harm the advertiser's brand

Broadcast clock

Nielsen's broadcast day runs from 0200-0200 whereas some other services such as TVMap run 0600-3000

CDP

Customer Data Platform

A type of software that collects and organizes customer data from various sources into a unified customer database

CPA

Cost per Acquisition

A pricing model where advertisers pay for a specific action taken by a user, such as a purchase or sign-up

CPC

Cost per Click

System where an advertiser pays an agreed amount for each click on a link to their website

CPCV

Cost per Completed View

CPM

Cost per Thousand

The cost to deliver 1,000 commercial impacts for a target audience

CPT

Cost per TARP

The cost to deliver commercial impacts to 1% of a target audience

CTR

Click Through Rate

A metric that measures the number of clicks an ad received divided by the number of times it is shown (impressions)

CTV

Connected TV

A TV set which is connected to the internet, allowing viewers to watch both broadcast (Linear) TV and VOD

Clean Room

See Data Clean Room

Click-to-Play

A video ad format that requires the user to click a play button to start the video

Clutter

The amount of ad units carried within a specific ad pod or across a period of time

Co-viewing

Additional viewers who watch content / commercials with the account holder

Commercial Share

The share of audience that a channel receives out of all commercial channels (ie: excluding the audience to channels which do not carry local advertising)

Commercial Weight

A measure of the total number of ratings received by one campaign

Commercial minutage

The number of commercial minutes (per day or per zone) that appear on a channel or network

Companion Ad

A display ad that accompanies a video ad, providing additional branding or information

Completion Rate

A measure of the percentage of viewers who watch a video event (content or ad) to the end. Or conversely refers to the percentage of a video event that is viewed

Consolidated Ratings

Ratings that include live viewing, VOSDAL and time-shifted viewing up to 7 days post broadcast

TV Advertising Glossary

Common TV Terms

thinktv.nz

FPD

First Party Data

Data collected directly by a company from its customers, such as website activity, purchase history and subscriber information

FTA

Free to Air

Can refer to a channel eg: Sky Open or to a delivery platform such as Freeview

Fill Rate

The percentage of ad requests that are filled with ads

Frequency Capping

Ad serving feature that ensures a user is only exposed to a certain number of the same ad within an alloted time period

Fringe

The zone immediately preceding primetime (sometimes also called the Hunger Zone

Full-Funnel Advertising

A marketing strategy that targets users at every stage of the conversion funnel, from awareness to purchase

GRP

Gross Rating Points

The total weight of commercial TARPs delivered across a channel or network for a select period of time

Geotargetting

Delivering ads to users based on their geographic location

Global Frequency Capping

An ad serving feature that ensures only a certain number of ads are shown within a specific time period

Guest viewing

Viewing by guests to a Peoplemeter home rather than inhabitants of the home

HBBTV

Hybrid Broadcast Broadband TV

A TV which can show digital TV content from a variety of different sources including linear, internet and connected devices

HDTV

High Definition TV

A TV system which provides substantially higher image and sound resolution than previous generations of technology

HHS

Household Shopper

Main grocery buyer in the household (also a proxy for household based data in Nielsen)

HUTs

Households Using TV

Similar to PUTs but a measure of households not individuals

Header Bidding

An advanced programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously before requesting bids from their ad servers

Header Tag

A piece of code placed in the header of a webpage to facilitate header bidding

Hybrid TV

Television that combines traditional broadcast TV with internet connectivity, allowing for a mix of linear and on-demand viewing

IA

Interactive Advertising

Commercials broadcast on digital TV with an overlay prompting the viewer to "press the red button" for additional information

IDTV

Integrated Digital TV

A television set with an built in digital tuner

IP only homes

Households were all viewing is done over the internet. Households may have a physical television set but no access to broadcast TV ie: no sky subscription or UHF aerial to receive freeview

IPTV

Internet Protocol TV

TV delivered via the internet rather than using satellite or terrestrial methods

Identity Resolution

The process of connecting multiple identifers across devices and touchpoints to build a cohesive, omnichannel view of the consumer

Impacts

A measure of viewing to commercial spots. One impact is one member of the target audience viewing one commercial. Impacts are cumulative and can be added together

Impressions

See Impact

In-App Advertising

The practice of displaying ads within mobile apps