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TV Babble

Decoding broadcast babble

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BVOD

Broadcaster Video on Demand

An example of AVOD but specific to TV broadcaster services

Behavioural Analytics

The practice of analyzing user behaviour to understand how users interact with digital content and ads

Behavioural Targeting

A method of targeting ads based on users' past behaviour, such as browsing history and previous interactions with ads

Bottom of Funnel

The stage in the customer journey where potential customers are highly qualified and ready to make a purchase, having moved beyond initial awareness and research

Brand Lift

An increase in user perception, brand awareness, or other brand metrics resulting from an ad campaign

Brand Safety

Measures taken to ensure that an ad does not appear in a context that could harm the advertiser's brand

Broadcast clock

Nielsen's broadcast day runs from 0200-0200 whereas some other services such as TVMap run 0600-3000

CDP

Customer Data Platform

A type of software that collects and organizes customer data from various sources into a unified customer database

CPA

Cost per Acquisition

A pricing model where advertisers pay for a specific action taken by a user, such as a purchase or sign-up

CPC

Cost per Click

System where an advertiser pays an agreed amount for each click on a link to their website

CPCV

Cost per Completed View

CPM

Cost per Thousand

The cost to deliver 1,000 commercial impacts for a target audience

CPT

Cost per TARP

The cost to deliver commercial impacts to 1% of a target audience

CTR

Click Through Rate

A metric that measures the number of clicks an ad received divided by the number of times it is shown (impressions)

CTV

Connected TV

A TV set which is connected to the internet, allowing viewers to watch both broadcast (Linear) TV and VOD

Clean Room

See Data Clean Room

Click-to-Play

A video ad format that requires the user to click a play button to start the video

Clutter

The amount of ad units carried within a specific ad pod or across a period of time

Co-viewing

Additional viewers who watch content / commercials with the account holder

Commercial Share

The share of audience that a channel receives out of all commercial channels (ie: excluding the audience to channels which do not carry local advertising)

Commercial Weight

A measure of the total number of ratings received by one campaign

Commercial minutage

The number of commercial minutes (per day or per zone) that appear on a channel or network

Companion Ad

A display ad that accompanies a video ad, providing additional branding or information

Completion Rate

A measure of the percentage of viewers who watch a video event (content or ad) to the end. Or conversely refers to the percentage of a video event that is viewed

Consolidated Ratings

Ratings that include live viewing, VOSDAL and time-shifted viewing up to 7 days post broadcast

TV Advertising Glossary

Common TV Terms

thinktv.nz

Reach

The cumulative unduplicated audience total audience that have viewed an event or channel for a minimum threshold, usually 1 continuous minute

Reach & Frequency

Used in campaign evaluation to measure the number of people exposed to the commercial and the number of exposures

Retargeting

A form of online advertising that targets users who have previously visited a website or shown interest in a product

Rich Media

Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content

Road-Blocking

The scheduling of a specific commercial at the same time across multiple stations

SAP

Station Average Price

A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts

SD

Standard Definition

A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality

SSP

Server Side Platform

A platform that enables publishers to sell their digital ad inventory programmatically

STB

Set Top Box

A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set

STLY

Same time last year

AKA SPLY (same period last year)

SVOD

Subscription Video on Demand

VOD services where a subscription provides access to a library of content

Second Party Data

Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company

Second Screen

A secondary device, such as a smartphone or tablet, used while watching TV

Share

Share of viewing

The percentage of the total viewing audience who are watching a given channel or programme

Simulcast

The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this

Skippable Ad

A video ad format that allows viewers to skip the ad after a few seconds

Smart TV

A TV set that is integrated with internet and web features, allowing for streaming apps and online content

Staggercast

Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels

Streaming

Video which is transmitted over an IP network

Streaming meter

Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services

TARP

Target Audience Rating Point

One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR

TMS

Tag Management System

A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly

TPSS

Third Party Software Supplier

A software supplier or tool that is used to analyse another company's data

TVMap

Third party software for analysing TV ratings. Also has optimiser and buying package

TVOD

Transactional Video on Demand

A service where users pay individually for each programme consumed, eg: renting a movie on Apple TV, or PPV sport