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TV Babble

Decoding broadcast babble

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BVOD

Broadcaster Video on Demand

An example of AVOD but specific to TV broadcaster services

Behavioural Analytics

The practice of analyzing user behaviour to understand how users interact with digital content and ads

Behavioural Targeting

A method of targeting ads based on users' past behaviour, such as browsing history and previous interactions with ads

Bottom of Funnel

The stage in the customer journey where potential customers are highly qualified and ready to make a purchase, having moved beyond initial awareness and research

Brand Lift

An increase in user perception, brand awareness, or other brand metrics resulting from an ad campaign

Brand Safety

Measures taken to ensure that an ad does not appear in a context that could harm the advertiser's brand

Broadcast clock

Nielsen's broadcast day runs from 0200-0200 whereas some other services such as TVMap run 0600-3000

CDP

Customer Data Platform

A type of software that collects and organizes customer data from various sources into a unified customer database

CPA

Cost per Acquisition

A pricing model where advertisers pay for a specific action taken by a user, such as a purchase or sign-up

CPC

Cost per Click

System where an advertiser pays an agreed amount for each click on a link to their website

CPCV

Cost per Completed View

CPM

Cost per Thousand

The cost to deliver 1,000 commercial impacts for a target audience

CPT

Cost per TARP

The cost to deliver commercial impacts to 1% of a target audience

CTR

Click Through Rate

A metric that measures the number of clicks an ad received divided by the number of times it is shown (impressions)

CTV

Connected TV

A TV set which is connected to the internet, allowing viewers to watch both broadcast (Linear) TV and VOD

Clean Room

See Data Clean Room

Click-to-Play

A video ad format that requires the user to click a play button to start the video

Clutter

The amount of ad units carried within a specific ad pod or across a period of time

Co-viewing

Additional viewers who watch content / commercials with the account holder

Commercial Share

The share of audience that a channel receives out of all commercial channels (ie: excluding the audience to channels which do not carry local advertising)

Commercial Weight

A measure of the total number of ratings received by one campaign

Commercial minutage

The number of commercial minutes (per day or per zone) that appear on a channel or network

Companion Ad

A display ad that accompanies a video ad, providing additional branding or information

Completion Rate

A measure of the percentage of viewers who watch a video event (content or ad) to the end. Or conversely refers to the percentage of a video event that is viewed

Consolidated Ratings

Ratings that include live viewing, VOSDAL and time-shifted viewing up to 7 days post broadcast

TV Advertising Glossary

Common TV Terms

thinktv.nz

TVR

TV Ratings

See TARPs

TX

Transmission day

The date on which a programme or advert was broadcast

Tags

A special code inserted into a web page or video stream to capture viewing

Third Party Data

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Time-Shifted viewing

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

Top of Funnel

The initial phase of the customer journey, where the goal is to attract potential customers and build awareness about a brand or product, rather than to make sales

UHF

Ultra High Frequency

UHF aerials enable households to receive Freeview DTT transmissions

UI

User Interface

The visual part of a streaming platform or app that users interact with to navigate and select content to view

Unidentified viewing

Viewing that occurs on a TV set but cannot be identified by audio matching. It may include SVOD streaming, Youtube, gaming etc or viewing of recorded broadcast content that is more than 7 days old. AKA unmatched viewing.

Unified ID

A common identifier used across various platforms and devices to provide a consistent view of the user

Universe

The estimated total population available to target within a particular demographic

VAM

Video Audience Measurement

A measure of audience that includes all forms of video; linear TV, BVOD, SVOD, Youtube etc

VHF

Very High Frequency

Discontinued analogue transmission protocol

VOD

Video on Demand

Video content available via digital platforms where users can view on demand from a library of content available on the service. There are numerous types of VOD; see BVOD, AVOD, SVOD, TVOD

VOSDAL

Viewing on Same Day as Live

Time-shifted viewing that occurs on the same day as transmission up to 0200. AKA As Live

VOZ

Virtual Australia

Australian total video measurement. Incorporates broadcast tv and streaming activity

VTR

View-Through Rate

A metric that measures the number of completed views of a video ad

Viewability

A measure of whether an ad had the opportunity to be seen by a user, typically defined as 50% of the ad being in view for at least one second

Viewing Day

The date on which a programme or advert was viewed, not necessarily the day of transmission

Waterfalling

A method of selling ad inventory where ad requests are passed from one ad network to another in a sequential manner

Weighted impact

Impacts that are weighted back to a 30" equivalent according to the value of the commercial spot

Yield Management

The process of maximizing revenue from ad inventory by optimising the price and allocation of ad space

Zapping

Channel hopping through diferent TV channels

Zipping

Fast forwarding through commercials when watching a recorded programme