Decoding broadcast babble

A method of targeting ads based on the content of a webpage, ensuring that the ad is relevant to the page's content

The percentage of users who complete a desired action, such as making a purchase, after clicking on an ad

Someone who once subscribed to a pay TV service but has since cancelled

Someone who has never subscribed to a pay TV service

Technology that enables tracking a user across multiple devices, such as smartphones, tablets and connected TVs, to provide a unified view of user behaviour

Coordinated ad campaigns that run across multiple devices, such as TVs, computers and mobile devices

The process of visualizing the path a customer takes from initial awareness to conversion and beyond

Dynamic Ad Insertion

Server-side video ad technology that allows the inserting of video ads into live and VOD content

Data Management Platform

A software platform used for collecting and managing data, primarily for digital marketing purposes

Demand Side Platform

A system that allows advertisers to buy digital ad inventory across multiple exchanges from one interface

Direct to Home

In NZ this is via satellite. Can be Sky or Freeview

Digital Terrestrial Television

Method of transmitting digital television to viewers using land-based transmitters to a UHF aerial. Requires decoding at the user end via a box or a decoder integrated into the TV set. Requires line of sight and so unavailable in some areas

Digital Video Recorder

Video recording device with a hard drive

A secure environment where multiple parties can analyze and match data without sharing raw data with each other

Scheduling ads to appear at specific times of the day

A person who has grown up surrounded by and comfortable with digital technologies, typically born after 1980

The extent to which an audience to one network, channel or programme is also exposed to another competing unit

Electronic Programme Guide

On-screen TV guide for broadcast channels. Usually carries synopsis and episode info

Exclusive Video on Demand

Content VOD rights that are exclusive to a particular provider

The minimum number of times a viewer must be exposed to a commercial to positively impact purchasing behaviour

The relationship of media cost to audience delivery

A metric that measures the level of interaction users have with an ad, such as clicks, likes, shares or comments

A pricing model where adertisers pay based on user engagement metrics, such as clicks or interactions, rather than impressions

Free Ad-Supported Streaming Television

Digital only channels that are programmed like broadcast channels. They are free and ad-supported

First in Break

The first advertisement in a commercial pod. Usually appears after a promo but if before it is called a True FIB