Decoding broadcast babble

First Party Data

Data collected directly by a company from its customers, such as website activity, purchase history and subscriber information

Free to Air

Can refer to a channel eg: Sky Open or to a delivery platform such as Freeview

The percentage of ad requests that are filled with ads

Ad serving feature that ensures a user is only exposed to a certain number of the same ad within an alloted time period

The zone immediately preceding primetime (sometimes also called the Hunger Zone

A marketing strategy that targets users at every stage of the conversion funnel, from awareness to purchase

Gross Rating Points

The total weight of commercial TARPs delivered across a channel or network for a select period of time

Delivering ads to users based on their geographic location

An ad serving feature that ensures only a certain number of ads are shown within a specific time period

Viewing by guests to a Peoplemeter home rather than inhabitants of the home

Hybrid Broadcast Broadband TV

A TV which can show digital TV content from a variety of different sources including linear, internet and connected devices

High Definition TV

A TV system which provides substantially higher image and sound resolution than previous generations of technology

Household Shopper

Main grocery buyer in the household (also a proxy for household based data in Nielsen)

Households Using TV

Similar to PUTs but a measure of households not individuals

An advanced programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously before requesting bids from their ad servers

A piece of code placed in the header of a webpage to facilitate header bidding

Television that combines traditional broadcast TV with internet connectivity, allowing for a mix of linear and on-demand viewing

Interactive Advertising

Commercials broadcast on digital TV with an overlay prompting the viewer to "press the red button" for additional information

Integrated Digital TV

A television set with an built in digital tuner

Households were all viewing is done over the internet. Households may have a physical television set but no access to broadcast TV ie: no sky subscription or UHF aerial to receive freeview

Internet Protocol TV

TV delivered via the internet rather than using satellite or terrestrial methods

The process of connecting multiple identifers across devices and touchpoints to build a cohesive, omnichannel view of the consumer

A measure of viewing to commercial spots. One impact is one member of the target audience viewing one commercial. Impacts are cumulative and can be added together

See Impact

The practice of displaying ads within mobile apps