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TV Babble

Decoding broadcast babble

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OpenRTB

An open protocol for real-time bidding in online advertising

Out-Stream Ad

A video ad that appears outside of video content, such as in an article or blog post

Overlay Ad

An ad that appears over the content being viewed, typically in a transparent layer

Overnight Ratings

Ratings which include both live and VOSDAL viewing

OzTAM

Body which manages and commercialises TV ratings in Australia. Owned by the major FTA networks; Seven, Nine, Ten

PMP

Private Marketplace

A programmatic marketplace where deals are made directly between publishers and advertisers, often offering premium inventory

PPV

Pay Per View

A system whereby payment is made for a single showing of a programme, eg: boxing match, AKA TVOD

PUTs

People Using TV

The percentage of individuals within a demographic who are watching TV at an given time during a given time period, usually all day or peak

PVOD

Premium Video on Demand

Premium VOD services where newer or premiere content is offered at higher price point for a short window

PVR

Personal Video Recorder

See DVR

Panel

The people who reside in Nielsen Peoplemeter homes and contribute to TV audience ratings data

Peak

AKA Primetime

Viewing which occurs between 1800 and 2230

Penetration

The proportion of households subscribing to a pay TV service

Peoplemeter

Device used to measure TV ratings

Pod

A group of commercials in a commercial break

Post Analysis

Analysis to determine the performance of a campaign relative to its goals. AKA Post Evaluation

Post Impression Activity

Actions taken by a user after viewing an ad, such as visiting a website or making a purchase

Potential

see Universe

Power Ratio

Share of revenue over share of audience. A PR of 1.00 would mean that audience and revenue share were aligned

Programmatic

The automated buying and selling of online advertsising space, often using AI and real-time bidding

Programmatic Direct

A type of programmatic advertising where ad space is bought directly from the publisher at a fixed price, bypassing auctions

Programmatic Guaranteed

A programmatic deal where the buyer and seller agree on a fixed number of impressions at a set price

RPD

Return Path Data

Audience data received back from STBs. Identifies that a STB is on and what channel it's tuned to but not if the TV is on or who, if anyone, is present

RTB

Real Time Bidding

A method of buying and selling online ad impressions through real-time auctions that occur in the time it takes a webpage to load

Rating

See TARPs

TV Advertising Glossary

Common TV Terms

thinktv.nz

In-Stream Ad

A video ad that plays before, during, or after streaming video content

Incremental Reach

The unique audience exposed to content or commercials beyond those reached on other services or platforms

Infomercial

An extended commercial message, usually 30+ minutes in duration

Interactive Ad

An ad that encourages user interaction, such as clicking, swiping or playing a game

Interstitial Ad

A full-screen ad that appears between content pages or during natural breaks in the user experience

Inventory

The ad space available for sale on a publisher's broadcast channel, website or app

LIB

Last in Break

The last advetisement to appear in a commercial pod

Latency

The amount of time it takes for data to reach one point to another. AKA lag or delay

Lead-in

The programme which immediately precedes another programme on the same channel

Lead-out

The programme which immediately follows another programme on the same channel

Linear TV

Traditional broadcast television programming where content is scheduled and viewers watch what is being broadcast. May also refer to FAST channels

Live Streaming

Digital viewing that occurs at the same time as the broadcast transmission is occuring

Live viewing

Viewing which occurs at the same time as content is broadcast

Loading

The cost to access special ad units eg: FIB or LIB or the % of an ad unit relative to a 30 second spot

Log

A list of all the commercial which appear on a channel within a day

Lookalike Modelling

A process of identifying and targeting new users who resemble an advertiser's existing customers based on various data points

Make-good

Airtime offered FOC to compensate for under-performing paid airtime

Multi-channel home

A home that is able to receive satellite and digital terrestrial transmissions

Native advertising

A type of advertising that matches the form and function of the platform on which it appears

Non-Skippable Ad

A video ad format that must be watched before the desired content can be viewed

OOH

Out of Home

Viewing which occurs outside of a peoplemeter home eg: a pub, and is therefore not captured in the TV audience numbers

OTS

Opportunity to See

see Average Frequency

OTT

Over the Top

Streaming media content delivered over the internet

Off-peak

Content or commercials which appear outside of the peak timezone

Omnichannel Marketing

An approach that provides customers with a seamless experience across all channels and touchpoints, whether online or offline