Decoding broadcast babble
OpenRTB
An open protocol for real-time bidding in online advertising
Out-Stream Ad
A video ad that appears outside of video content, such as in an article or blog post
Overlay Ad
An ad that appears over the content being viewed, typically in a transparent layer
Overnight Ratings
Ratings which include both live and VOSDAL viewing
OzTAM
Body which manages and commercialises TV ratings in Australia. Owned by the major FTA networks; Seven, Nine, Ten
PMP
Private Marketplace
A programmatic marketplace where deals are made directly between publishers and advertisers, often offering premium inventory
PPV
Pay Per View
A system whereby payment is made for a single showing of a programme, eg: boxing match, AKA TVOD
PUTs
People Using TV
The percentage of individuals within a demographic who are watching TV at an given time during a given time period, usually all day or peak
PVOD
Premium Video on Demand
Premium VOD services where newer or premiere content is offered at higher price point for a short window
PVR
Personal Video Recorder
See DVR
Panel
The people who reside in Nielsen Peoplemeter homes and contribute to TV audience ratings data
Peak
AKA Primetime
Viewing which occurs between 1800 and 2230
Penetration
The proportion of households subscribing to a pay TV service
Peoplemeter
Device used to measure TV ratings
Pod
A group of commercials in a commercial break
Post Analysis
Analysis to determine the performance of a campaign relative to its goals. AKA Post Evaluation
Post Impression Activity
Actions taken by a user after viewing an ad, such as visiting a website or making a purchase
Potential
see Universe
Power Ratio
Share of revenue over share of audience. A PR of 1.00 would mean that audience and revenue share were aligned
Programmatic
The automated buying and selling of online advertsising space, often using AI and real-time bidding
Programmatic Direct
A type of programmatic advertising where ad space is bought directly from the publisher at a fixed price, bypassing auctions
Programmatic Guaranteed
A programmatic deal where the buyer and seller agree on a fixed number of impressions at a set price
RPD
Return Path Data
Audience data received back from STBs. Identifies that a STB is on and what channel it's tuned to but not if the TV is on or who, if anyone, is present
RTB
Real Time Bidding
A method of buying and selling online ad impressions through real-time auctions that occur in the time it takes a webpage to load
Rating
See TARPs