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TV Babble

Decoding broadcast babble

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OpenRTB

An open protocol for real-time bidding in online advertising

Out-Stream Ad

A video ad that appears outside of video content, such as in an article or blog post

Overlay Ad

An ad that appears over the content being viewed, typically in a transparent layer

Overnight Ratings

Ratings which include both live and VOSDAL viewing

OzTAM

Body which manages and commercialises TV ratings in Australia. Owned by the major FTA networks; Seven, Nine, Ten

PMP

Private Marketplace

A programmatic marketplace where deals are made directly between publishers and advertisers, often offering premium inventory

PPV

Pay Per View

A system whereby payment is made for a single showing of a programme, eg: boxing match, AKA TVOD

PUTs

People Using TV

The percentage of individuals within a demographic who are watching TV at an given time during a given time period, usually all day or peak

PVOD

Premium Video on Demand

Premium VOD services where newer or premiere content is offered at higher price point for a short window

PVR

Personal Video Recorder

See DVR

Panel

The people who reside in Nielsen Peoplemeter homes and contribute to TV audience ratings data

Peak

AKA Primetime

Viewing which occurs between 1800 and 2230

Penetration

The proportion of households subscribing to a pay TV service

Peoplemeter

Device used to measure TV ratings

Pod

A group of commercials in a commercial break

Post Analysis

Analysis to determine the performance of a campaign relative to its goals. AKA Post Evaluation

Post Impression Activity

Actions taken by a user after viewing an ad, such as visiting a website or making a purchase

Potential

see Universe

Power Ratio

Share of revenue over share of audience. A PR of 1.00 would mean that audience and revenue share were aligned

Programmatic

The automated buying and selling of online advertsising space, often using AI and real-time bidding

Programmatic Direct

A type of programmatic advertising where ad space is bought directly from the publisher at a fixed price, bypassing auctions

Programmatic Guaranteed

A programmatic deal where the buyer and seller agree on a fixed number of impressions at a set price

RPD

Return Path Data

Audience data received back from STBs. Identifies that a STB is on and what channel it's tuned to but not if the TV is on or who, if anyone, is present

RTB

Real Time Bidding

A method of buying and selling online ad impressions through real-time auctions that occur in the time it takes a webpage to load

Rating

See TARPs

TV Advertising Glossary

Common TV Terms

thinktv.nz

TVR

TV Ratings

See TARPs

TX

Transmission day

The date on which a programme or advert was broadcast

Tags

A special code inserted into a web page or video stream to capture viewing

Third Party Data

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Time-Shifted viewing

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

Top of Funnel

The initial phase of the customer journey, where the goal is to attract potential customers and build awareness about a brand or product, rather than to make sales

UHF

Ultra High Frequency

UHF aerials enable households to receive Freeview DTT transmissions

UI

User Interface

The visual part of a streaming platform or app that users interact with to navigate and select content to view

Unidentified viewing

Viewing that occurs on a TV set but cannot be identified by audio matching. It may include SVOD streaming, Youtube, gaming etc or viewing of recorded broadcast content that is more than 7 days old. AKA unmatched viewing.

Unified ID

A common identifier used across various platforms and devices to provide a consistent view of the user

Universe

The estimated total population available to target within a particular demographic

VAM

Video Audience Measurement

A measure of audience that includes all forms of video; linear TV, BVOD, SVOD, Youtube etc

VHF

Very High Frequency

Discontinued analogue transmission protocol

VOD

Video on Demand

Video content available via digital platforms where users can view on demand from a library of content available on the service. There are numerous types of VOD; see BVOD, AVOD, SVOD, TVOD

VOSDAL

Viewing on Same Day as Live

Time-shifted viewing that occurs on the same day as transmission up to 0200. AKA As Live

VOZ

Virtual Australia

Australian total video measurement. Incorporates broadcast tv and streaming activity

VTR

View-Through Rate

A metric that measures the number of completed views of a video ad

Viewability

A measure of whether an ad had the opportunity to be seen by a user, typically defined as 50% of the ad being in view for at least one second

Viewing Day

The date on which a programme or advert was viewed, not necessarily the day of transmission

Waterfalling

A method of selling ad inventory where ad requests are passed from one ad network to another in a sequential manner

Weighted impact

Impacts that are weighted back to a 30" equivalent according to the value of the commercial spot

Yield Management

The process of maximizing revenue from ad inventory by optimising the price and allocation of ad space

Zapping

Channel hopping through diferent TV channels

Zipping

Fast forwarding through commercials when watching a recorded programme