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TV Babble

Decoding broadcast babble

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Reach

The cumulative unduplicated audience total audience that have viewed an event or channel for a minimum threshold, usually 1 continuous minute

Reach & Frequency

Used in campaign evaluation to measure the number of people exposed to the commercial and the number of exposures

Retargeting

A form of online advertising that targets users who have previously visited a website or shown interest in a product

Rich Media

Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content

Road-Blocking

The scheduling of a specific commercial at the same time across multiple stations

SAP

Station Average Price

A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts

SD

Standard Definition

A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality

SSP

Server Side Platform

A platform that enables publishers to sell their digital ad inventory programmatically

STB

Set Top Box

A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set

STLY

Same time last year

AKA SPLY (same period last year)

SVOD

Subscription Video on Demand

VOD services where a subscription provides access to a library of content

Second Party Data

Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company

Second Screen

A secondary device, such as a smartphone or tablet, used while watching TV

Share

Share of viewing

The percentage of the total viewing audience who are watching a given channel or programme

Simulcast

The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this

Skippable Ad

A video ad format that allows viewers to skip the ad after a few seconds

Smart TV

A TV set that is integrated with internet and web features, allowing for streaming apps and online content

Staggercast

Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels

Streaming

Video which is transmitted over an IP network

Streaming meter

Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services

TARP

Target Audience Rating Point

One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR

TMS

Tag Management System

A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly

TPSS

Third Party Software Supplier

A software supplier or tool that is used to analyse another company's data

TVMap

Third party software for analysing TV ratings. Also has optimiser and buying package

TVOD

Transactional Video on Demand

A service where users pay individually for each programme consumed, eg: renting a movie on Apple TV, or PPV sport

TV Advertising Glossary

Common TV Terms

thinktv.nz

API

Application Programming Interface

A set of tools and protocols that allow different software applications to communicate with each other

ARPU

Average Revenue Per User

Usually in reference to the value of a subscriber, but can be extended to advertising value

ATS

Average Time Spent

Time spent viewing a channel / programme by those who have viewed

ATV

Average Time Viewed

Time spent viewing a channel / programme in the universe, including those who have not viewed (carrying a value of zero)

AVOD

Ad-funded Video on Demand

VOD which is free to access and funded by advertising, eg: BVOD

Ad Blocker

A piece of sotware designed to prevent advertisements from appearing on a web page or VOD service

Ad Exchange

A digital marketplace where advertisers and publishers buy and sell ad space in real-time

Ad Fraud

Any deliberate activity that prevents the proper delivery of ads to the intended audience, such as click fraud or impression fraud

Ad Impression

A metric that counts how many times an ad is fetched and potentially viewed by users

Ad Load

The amount of advertising content presented to users in a given period

Ad Network

A company that connects advertisers to websites that want to host advertisements

Ad Server

A technology platform that serves and tracks ads across various websites and apps

Ad Tech

The umbrella term for software and tools used in digital advertising, including DSPs, SSPs, ad exchanges and more

Ad Tech Stack

The combination of technologies and platforms used by an advertiser or publisher to manage and deliver digital advertising

Ad on Pause

Static advertisements that appear when digital VOD viewing is paused

Addressable TV

TV advertising that allows advertisers to show different ads to different households watching the same content

Advanced Attribution

Techniques that go beyond basic last-click attribution to provide a more comprehensive view of how different touchpoints contribute to conversions

Advanced TV

A broad term that includes addressable TV, Connected TV, OTT and other forms of digital television delivery

Arianna

TV analysis software owned and operated by Nielsen

Attribution

The process of determining which touchpoints in a consumer's journey contributed to a conversion

Audience Segmentation

The process of dividing a broad consumers or business market into sub-groups based on shared characteristics

Audience Skew

Where a specific demographic is exposed to a given piece of content more than other groups or the overall population

Auto-Play

A video ad format that automatically plays when the ad is in view

Average Audience

Ratings expressed as audience thousands

Average Frequency

The number of times on average that a viewer is exposed to a piece of content or commercial