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TV Babble

Decoding broadcast babble

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Reach

The cumulative unduplicated audience total audience that have viewed an event or channel for a minimum threshold, usually 1 continuous minute

Reach & Frequency

Used in campaign evaluation to measure the number of people exposed to the commercial and the number of exposures

Retargeting

A form of online advertising that targets users who have previously visited a website or shown interest in a product

Rich Media

Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content

Road-Blocking

The scheduling of a specific commercial at the same time across multiple stations

SAP

Station Average Price

A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts

SD

Standard Definition

A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality

SSP

Server Side Platform

A platform that enables publishers to sell their digital ad inventory programmatically

STB

Set Top Box

A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set

STLY

Same time last year

AKA SPLY (same period last year)

SVOD

Subscription Video on Demand

VOD services where a subscription provides access to a library of content

Second Party Data

Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company

Second Screen

A secondary device, such as a smartphone or tablet, used while watching TV

Share

Share of viewing

The percentage of the total viewing audience who are watching a given channel or programme

Simulcast

The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this

Skippable Ad

A video ad format that allows viewers to skip the ad after a few seconds

Smart TV

A TV set that is integrated with internet and web features, allowing for streaming apps and online content

Staggercast

Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels

Streaming

Video which is transmitted over an IP network

Streaming meter

Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services

TARP

Target Audience Rating Point

One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR

TMS

Tag Management System

A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly

TPSS

Third Party Software Supplier

A software supplier or tool that is used to analyse another company's data

TVMap

Third party software for analysing TV ratings. Also has optimiser and buying package

TVOD

Transactional Video on Demand

A service where users pay individually for each programme consumed, eg: renting a movie on Apple TV, or PPV sport

TV Advertising Glossary

Common TV Terms

thinktv.nz

FPD

First Party Data

Data collected directly by a company from its customers, such as website activity, purchase history and subscriber information

FTA

Free to Air

Can refer to a channel eg: Sky Open or to a delivery platform such as Freeview

Fill Rate

The percentage of ad requests that are filled with ads

Frequency Capping

Ad serving feature that ensures a user is only exposed to a certain number of the same ad within an alloted time period

Fringe

The zone immediately preceding primetime (sometimes also called the Hunger Zone

Full-Funnel Advertising

A marketing strategy that targets users at every stage of the conversion funnel, from awareness to purchase

GRP

Gross Rating Points

The total weight of commercial TARPs delivered across a channel or network for a select period of time

Geotargetting

Delivering ads to users based on their geographic location

Global Frequency Capping

An ad serving feature that ensures only a certain number of ads are shown within a specific time period

Guest viewing

Viewing by guests to a Peoplemeter home rather than inhabitants of the home

HBBTV

Hybrid Broadcast Broadband TV

A TV which can show digital TV content from a variety of different sources including linear, internet and connected devices

HDTV

High Definition TV

A TV system which provides substantially higher image and sound resolution than previous generations of technology

HHS

Household Shopper

Main grocery buyer in the household (also a proxy for household based data in Nielsen)

HUTs

Households Using TV

Similar to PUTs but a measure of households not individuals

Header Bidding

An advanced programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously before requesting bids from their ad servers

Header Tag

A piece of code placed in the header of a webpage to facilitate header bidding

Hybrid TV

Television that combines traditional broadcast TV with internet connectivity, allowing for a mix of linear and on-demand viewing

IA

Interactive Advertising

Commercials broadcast on digital TV with an overlay prompting the viewer to "press the red button" for additional information

IDTV

Integrated Digital TV

A television set with an built in digital tuner

IP only homes

Households were all viewing is done over the internet. Households may have a physical television set but no access to broadcast TV ie: no sky subscription or UHF aerial to receive freeview

IPTV

Internet Protocol TV

TV delivered via the internet rather than using satellite or terrestrial methods

Identity Resolution

The process of connecting multiple identifers across devices and touchpoints to build a cohesive, omnichannel view of the consumer

Impacts

A measure of viewing to commercial spots. One impact is one member of the target audience viewing one commercial. Impacts are cumulative and can be added together

Impressions

See Impact

In-App Advertising

The practice of displaying ads within mobile apps