Decoding broadcast babble
Reach
The cumulative unduplicated audience total audience that have viewed an event or channel for a minimum threshold, usually 1 continuous minute
Reach & Frequency
Used in campaign evaluation to measure the number of people exposed to the commercial and the number of exposures
Retargeting
A form of online advertising that targets users who have previously visited a website or shown interest in a product
Rich Media
Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content
Road-Blocking
The scheduling of a specific commercial at the same time across multiple stations
SAP
Station Average Price
A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts
SD
Standard Definition
A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality
SSP
Server Side Platform
A platform that enables publishers to sell their digital ad inventory programmatically
STB
Set Top Box
A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set
STLY
Same time last year
AKA SPLY (same period last year)
SVOD
Subscription Video on Demand
VOD services where a subscription provides access to a library of content
Second Party Data
Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company
Second Screen
A secondary device, such as a smartphone or tablet, used while watching TV
Share
Share of viewing
The percentage of the total viewing audience who are watching a given channel or programme
Simulcast
The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this
Skippable Ad
A video ad format that allows viewers to skip the ad after a few seconds
Smart TV
A TV set that is integrated with internet and web features, allowing for streaming apps and online content
Staggercast
Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels
Streaming
Video which is transmitted over an IP network
Streaming meter
Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services
TARP
Target Audience Rating Point
One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR
TMS
Tag Management System
A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly
TPSS
Third Party Software Supplier
A software supplier or tool that is used to analyse another company's data
TVMap
Third party software for analysing TV ratings. Also has optimiser and buying package
TVOD
Transactional Video on Demand
A service where users pay individually for each programme consumed, eg: renting a movie on Apple TV, or PPV sport