Decoding broadcast babble

The cumulative unduplicated audience total audience that have viewed an event or channel for a minimum threshold, usually 1 continuous minute

Used in campaign evaluation to measure the number of people exposed to the commercial and the number of exposures

A form of online advertising that targets users who have previously visited a website or shown interest in a product

Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content

The scheduling of a specific commercial at the same time across multiple stations

Station Average Price

A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts

Standard Definition

A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality

Server Side Platform

A platform that enables publishers to sell their digital ad inventory programmatically

Set Top Box

A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set

Same time last year

AKA SPLY (same period last year)

Subscription Video on Demand

VOD services where a subscription provides access to a library of content

Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company

A secondary device, such as a smartphone or tablet, used while watching TV

Share of viewing

The percentage of the total viewing audience who are watching a given channel or programme

The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this

A video ad format that allows viewers to skip the ad after a few seconds

A TV set that is integrated with internet and web features, allowing for streaming apps and online content

Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels

Video which is transmitted over an IP network

Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services

Target Audience Rating Point

One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR

Tag Management System

A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly

Third Party Software Supplier

A software supplier or tool that is used to analyse another company's data

Third party software for analysing TV ratings. Also has optimiser and buying package

Transactional Video on Demand

A service where users pay individually for each programme consumed, eg: renting a movie on Apple TV, or PPV sport