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TV Babble

Decoding broadcast babble

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TVR

TV Ratings

See TARPs

TX

Transmission day

The date on which a programme or advert was broadcast

Tags

A special code inserted into a web page or video stream to capture viewing

Third Party Data

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Time-Shifted viewing

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

Top of Funnel

The initial phase of the customer journey, where the goal is to attract potential customers and build awareness about a brand or product, rather than to make sales

UHF

Ultra High Frequency

UHF aerials enable households to receive Freeview DTT transmissions

UI

User Interface

The visual part of a streaming platform or app that users interact with to navigate and select content to view

Unidentified viewing

Viewing that occurs on a TV set but cannot be identified by audio matching. It may include SVOD streaming, Youtube, gaming etc or viewing of recorded broadcast content that is more than 7 days old. AKA unmatched viewing.

Unified ID

A common identifier used across various platforms and devices to provide a consistent view of the user

Universe

The estimated total population available to target within a particular demographic

VAM

Video Audience Measurement

A measure of audience that includes all forms of video; linear TV, BVOD, SVOD, Youtube etc

VHF

Very High Frequency

Discontinued analogue transmission protocol

VOD

Video on Demand

Video content available via digital platforms where users can view on demand from a library of content available on the service. There are numerous types of VOD; see BVOD, AVOD, SVOD, TVOD

VOSDAL

Viewing on Same Day as Live

Time-shifted viewing that occurs on the same day as transmission up to 0200. AKA As Live

VOZ

Virtual Australia

Australian total video measurement. Incorporates broadcast tv and streaming activity

VTR

View-Through Rate

A metric that measures the number of completed views of a video ad

Viewability

A measure of whether an ad had the opportunity to be seen by a user, typically defined as 50% of the ad being in view for at least one second

Viewing Day

The date on which a programme or advert was viewed, not necessarily the day of transmission

Waterfalling

A method of selling ad inventory where ad requests are passed from one ad network to another in a sequential manner

Weighted impact

Impacts that are weighted back to a 30" equivalent according to the value of the commercial spot

Yield Management

The process of maximizing revenue from ad inventory by optimising the price and allocation of ad space

Zapping

Channel hopping through diferent TV channels

Zipping

Fast forwarding through commercials when watching a recorded programme

TV Advertising Glossary

Common TV Terms

thinktv.nz

Contextual Targeting

A method of targeting ads based on the content of a webpage, ensuring that the ad is relevant to the page's content

Conversion Rate

The percentage of users who complete a desired action, such as making a purchase, after clicking on an ad

Cord-Cutter

Someone who once subscribed to a pay TV service but has since cancelled

Cord-Never

Someone who has never subscribed to a pay TV service

Cross-Device Tracking

Technology that enables tracking a user across multiple devices, such as smartphones, tablets and connected TVs, to provide a unified view of user behaviour

Cross-Screen Advertising

Coordinated ad campaigns that run across multiple devices, such as TVs, computers and mobile devices

Customer Journey Mapping

The process of visualizing the path a customer takes from initial awareness to conversion and beyond

DAI

Dynamic Ad Insertion

Server-side video ad technology that allows the inserting of video ads into live and VOD content

DMP

Data Management Platform

A software platform used for collecting and managing data, primarily for digital marketing purposes

DSP

Demand Side Platform

A system that allows advertisers to buy digital ad inventory across multiple exchanges from one interface

DTH

Direct to Home

In NZ this is via satellite. Can be Sky or Freeview

DTT

Digital Terrestrial Television

Method of transmitting digital television to viewers using land-based transmitters to a UHF aerial. Requires decoding at the user end via a box or a decoder integrated into the TV set. Requires line of sight and so unavailable in some areas

DVR

Digital Video Recorder

Video recording device with a hard drive

Data Clean Room

A secure environment where multiple parties can analyze and match data without sharing raw data with each other

Dayparting

Scheduling ads to appear at specific times of the day

Digital native

A person who has grown up surrounded by and comfortable with digital technologies, typically born after 1980

Duplication

The extent to which an audience to one network, channel or programme is also exposed to another competing unit

EPG

Electronic Programme Guide

On-screen TV guide for broadcast channels. Usually carries synopsis and episode info

EVOD

Exclusive Video on Demand

Content VOD rights that are exclusive to a particular provider

Effective Frequency

The minimum number of times a viewer must be exposed to a commercial to positively impact purchasing behaviour

Efficiency

The relationship of media cost to audience delivery

Engagement Rate

A metric that measures the level of interaction users have with an ad, such as clicks, likes, shares or comments

Engagement-Based Pricing

A pricing model where adertisers pay based on user engagement metrics, such as clicks or interactions, rather than impressions

FAST

Free Ad-Supported Streaming Television

Digital only channels that are programmed like broadcast channels. They are free and ad-supported

FIB

First in Break

The first advertisement in a commercial pod. Usually appears after a promo but if before it is called a True FIB