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TV Babble

Decoding broadcast babble

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TVR

TV Ratings

See TARPs

TX

Transmission day

The date on which a programme or advert was broadcast

Tags

A special code inserted into a web page or video stream to capture viewing

Third Party Data

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Time-Shifted viewing

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

Top of Funnel

The initial phase of the customer journey, where the goal is to attract potential customers and build awareness about a brand or product, rather than to make sales

UHF

Ultra High Frequency

UHF aerials enable households to receive Freeview DTT transmissions

UI

User Interface

The visual part of a streaming platform or app that users interact with to navigate and select content to view

Unidentified viewing

Viewing that occurs on a TV set but cannot be identified by audio matching. It may include SVOD streaming, Youtube, gaming etc or viewing of recorded broadcast content that is more than 7 days old. AKA unmatched viewing.

Unified ID

A common identifier used across various platforms and devices to provide a consistent view of the user

Universe

The estimated total population available to target within a particular demographic

VAM

Video Audience Measurement

A measure of audience that includes all forms of video; linear TV, BVOD, SVOD, Youtube etc

VHF

Very High Frequency

Discontinued analogue transmission protocol

VOD

Video on Demand

Video content available via digital platforms where users can view on demand from a library of content available on the service. There are numerous types of VOD; see BVOD, AVOD, SVOD, TVOD

VOSDAL

Viewing on Same Day as Live

Time-shifted viewing that occurs on the same day as transmission up to 0200. AKA As Live

VOZ

Virtual Australia

Australian total video measurement. Incorporates broadcast tv and streaming activity

VTR

View-Through Rate

A metric that measures the number of completed views of a video ad

Viewability

A measure of whether an ad had the opportunity to be seen by a user, typically defined as 50% of the ad being in view for at least one second

Viewing Day

The date on which a programme or advert was viewed, not necessarily the day of transmission

Waterfalling

A method of selling ad inventory where ad requests are passed from one ad network to another in a sequential manner

Weighted impact

Impacts that are weighted back to a 30" equivalent according to the value of the commercial spot

Yield Management

The process of maximizing revenue from ad inventory by optimising the price and allocation of ad space

Zapping

Channel hopping through diferent TV channels

Zipping

Fast forwarding through commercials when watching a recorded programme

TV Advertising Glossary

Common TV Terms

thinktv.nz

In-Stream Ad

A video ad that plays before, during, or after streaming video content

Incremental Reach

The unique audience exposed to content or commercials beyond those reached on other services or platforms

Infomercial

An extended commercial message, usually 30+ minutes in duration

Interactive Ad

An ad that encourages user interaction, such as clicking, swiping or playing a game

Interstitial Ad

A full-screen ad that appears between content pages or during natural breaks in the user experience

Inventory

The ad space available for sale on a publisher's broadcast channel, website or app

LIB

Last in Break

The last advetisement to appear in a commercial pod

Latency

The amount of time it takes for data to reach one point to another. AKA lag or delay

Lead-in

The programme which immediately precedes another programme on the same channel

Lead-out

The programme which immediately follows another programme on the same channel

Linear TV

Traditional broadcast television programming where content is scheduled and viewers watch what is being broadcast. May also refer to FAST channels

Live Streaming

Digital viewing that occurs at the same time as the broadcast transmission is occuring

Live viewing

Viewing which occurs at the same time as content is broadcast

Loading

The cost to access special ad units eg: FIB or LIB or the % of an ad unit relative to a 30 second spot

Log

A list of all the commercial which appear on a channel within a day

Lookalike Modelling

A process of identifying and targeting new users who resemble an advertiser's existing customers based on various data points

Make-good

Airtime offered FOC to compensate for under-performing paid airtime

Multi-channel home

A home that is able to receive satellite and digital terrestrial transmissions

Native advertising

A type of advertising that matches the form and function of the platform on which it appears

Non-Skippable Ad

A video ad format that must be watched before the desired content can be viewed

OOH

Out of Home

Viewing which occurs outside of a peoplemeter home eg: a pub, and is therefore not captured in the TV audience numbers

OTS

Opportunity to See

see Average Frequency

OTT

Over the Top

Streaming media content delivered over the internet

Off-peak

Content or commercials which appear outside of the peak timezone

Omnichannel Marketing

An approach that provides customers with a seamless experience across all channels and touchpoints, whether online or offline