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TV Babble

Decoding broadcast babble

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TVR

TV Ratings

See TARPs

TX

Transmission day

The date on which a programme or advert was broadcast

Tags

A special code inserted into a web page or video stream to capture viewing

Third Party Data

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Time-Shifted viewing

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

Top of Funnel

The initial phase of the customer journey, where the goal is to attract potential customers and build awareness about a brand or product, rather than to make sales

UHF

Ultra High Frequency

UHF aerials enable households to receive Freeview DTT transmissions

UI

User Interface

The visual part of a streaming platform or app that users interact with to navigate and select content to view

Unidentified viewing

Viewing that occurs on a TV set but cannot be identified by audio matching. It may include SVOD streaming, Youtube, gaming etc or viewing of recorded broadcast content that is more than 7 days old. AKA unmatched viewing.

Unified ID

A common identifier used across various platforms and devices to provide a consistent view of the user

Universe

The estimated total population available to target within a particular demographic

VAM

Video Audience Measurement

A measure of audience that includes all forms of video; linear TV, BVOD, SVOD, Youtube etc

VHF

Very High Frequency

Discontinued analogue transmission protocol

VOD

Video on Demand

Video content available via digital platforms where users can view on demand from a library of content available on the service. There are numerous types of VOD; see BVOD, AVOD, SVOD, TVOD

VOSDAL

Viewing on Same Day as Live

Time-shifted viewing that occurs on the same day as transmission up to 0200. AKA As Live

VOZ

Virtual Australia

Australian total video measurement. Incorporates broadcast tv and streaming activity

VTR

View-Through Rate

A metric that measures the number of completed views of a video ad

Viewability

A measure of whether an ad had the opportunity to be seen by a user, typically defined as 50% of the ad being in view for at least one second

Viewing Day

The date on which a programme or advert was viewed, not necessarily the day of transmission

Waterfalling

A method of selling ad inventory where ad requests are passed from one ad network to another in a sequential manner

Weighted impact

Impacts that are weighted back to a 30" equivalent according to the value of the commercial spot

Yield Management

The process of maximizing revenue from ad inventory by optimising the price and allocation of ad space

Zapping

Channel hopping through diferent TV channels

Zipping

Fast forwarding through commercials when watching a recorded programme

TV Advertising Glossary

Common TV Terms

thinktv.nz

Reach

The cumulative unduplicated audience total audience that have viewed an event or channel for a minimum threshold, usually 1 continuous minute

Reach & Frequency

Used in campaign evaluation to measure the number of people exposed to the commercial and the number of exposures

Retargeting

A form of online advertising that targets users who have previously visited a website or shown interest in a product

Rich Media

Ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content

Road-Blocking

The scheduling of a specific commercial at the same time across multiple stations

SAP

Station Average Price

A benchmark price calculated by dividing a channel's total revenue by the total number of commercial impacts

SD

Standard Definition

A broadcast television signal that uses a resolution which is neither high nor enhanced definition quality

SSP

Server Side Platform

A platform that enables publishers to sell their digital ad inventory programmatically

STB

Set Top Box

A device which attaches to a television set and decodes an encoded TV signal for viewing via a conventional TV set

STLY

Same time last year

AKA SPLY (same period last year)

SVOD

Subscription Video on Demand

VOD services where a subscription provides access to a library of content

Second Party Data

Data that is shared directly between two entities, often through partnerships, where one company's first party data is used by another company

Second Screen

A secondary device, such as a smartphone or tablet, used while watching TV

Share

Share of viewing

The percentage of the total viewing audience who are watching a given channel or programme

Simulcast

The simultaneous broadcasting of a TV channel or programme on two or more different transmission systems. Live streaming on a broadcast channel is an example of this

Skippable Ad

A video ad format that allows viewers to skip the ad after a few seconds

Smart TV

A TV set that is integrated with internet and web features, allowing for streaming apps and online content

Staggercast

Rebroadcast of a TV channel on a secondary channel at a fixed time after the original broadcast eg: +1 channels

Streaming

Video which is transmitted over an IP network

Streaming meter

Nielsen meter installed in a subset of Panel homes to measure streaming activity to BVOD platforms and a defined set of other VOD services

TARP

Target Audience Rating Point

One rating point is equivalent to 1% of a target demographic viewing a show, zone or commercial. AKA Rating, GRP, TVR

TMS

Tag Management System

A platform that helps manage and deploy marketing tags on a website or app without needing to modify the code directly

TPSS

Third Party Software Supplier

A software supplier or tool that is used to analyse another company's data

TVMap

Third party software for analysing TV ratings. Also has optimiser and buying package

TVOD

Transactional Video on Demand

A service where users pay individually for each programme consumed, eg: renting a movie on Apple TV, or PPV sport