Decoding broadcast babble

TV Ratings

See TARPs

Transmission day

The date on which a programme or advert was broadcast

A special code inserted into a web page or video stream to capture viewing

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

The initial phase of the customer journey, where the goal is to attract potential customers and build awareness about a brand or product, rather than to make sales

Ultra High Frequency

UHF aerials enable households to receive Freeview DTT transmissions

User Interface

The visual part of a streaming platform or app that users interact with to navigate and select content to view

Viewing that occurs on a TV set but cannot be identified by audio matching. It may include SVOD streaming, Youtube, gaming etc or viewing of recorded broadcast content that is more than 7 days old. AKA unmatched viewing.

A common identifier used across various platforms and devices to provide a consistent view of the user

The estimated total population available to target within a particular demographic

Video Audience Measurement

A measure of audience that includes all forms of video; linear TV, BVOD, SVOD, Youtube etc

Very High Frequency

Discontinued analogue transmission protocol

Video on Demand

Video content available via digital platforms where users can view on demand from a library of content available on the service. There are numerous types of VOD; see BVOD, AVOD, SVOD, TVOD

Viewing on Same Day as Live

Time-shifted viewing that occurs on the same day as transmission up to 0200. AKA As Live

Virtual Australia

Australian total video measurement. Incorporates broadcast tv and streaming activity

View-Through Rate

A metric that measures the number of completed views of a video ad

A measure of whether an ad had the opportunity to be seen by a user, typically defined as 50% of the ad being in view for at least one second

The date on which a programme or advert was viewed, not necessarily the day of transmission

A method of selling ad inventory where ad requests are passed from one ad network to another in a sequential manner

Impacts that are weighted back to a 30" equivalent according to the value of the commercial spot

The process of maximizing revenue from ad inventory by optimising the price and allocation of ad space

Channel hopping through diferent TV channels

Fast forwarding through commercials when watching a recorded programme