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TV Babble

Decoding broadcast babble

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API

Application Programming Interface

A set of tools and protocols that allow different software applications to communicate with each other

ARPU

Average Revenue Per User

Usually in reference to the value of a subscriber, but can be extended to advertising value

ATS

Average Time Spent

Time spent viewing a channel / programme by those who have viewed

ATV

Average Time Viewed

Time spent viewing a channel / programme in the universe, including those who have not viewed (carrying a value of zero)

AVOD

Ad-funded Video on Demand

VOD which is free to access and funded by advertising, eg: BVOD

Ad Blocker

A piece of sotware designed to prevent advertisements from appearing on a web page or VOD service

Ad Exchange

A digital marketplace where advertisers and publishers buy and sell ad space in real-time

Ad Fraud

Any deliberate activity that prevents the proper delivery of ads to the intended audience, such as click fraud or impression fraud

Ad Impression

A metric that counts how many times an ad is fetched and potentially viewed by users

Ad Load

The amount of advertising content presented to users in a given period

Ad Network

A company that connects advertisers to websites that want to host advertisements

Ad Server

A technology platform that serves and tracks ads across various websites and apps

Ad Tech

The umbrella term for software and tools used in digital advertising, including DSPs, SSPs, ad exchanges and more

Ad Tech Stack

The combination of technologies and platforms used by an advertiser or publisher to manage and deliver digital advertising

Ad on Pause

Static advertisements that appear when digital VOD viewing is paused

Addressable TV

TV advertising that allows advertisers to show different ads to different households watching the same content

Advanced Attribution

Techniques that go beyond basic last-click attribution to provide a more comprehensive view of how different touchpoints contribute to conversions

Advanced TV

A broad term that includes addressable TV, Connected TV, OTT and other forms of digital television delivery

Arianna

TV analysis software owned and operated by Nielsen

Attribution

The process of determining which touchpoints in a consumer's journey contributed to a conversion

Audience Segmentation

The process of dividing a broad consumers or business market into sub-groups based on shared characteristics

Audience Skew

Where a specific demographic is exposed to a given piece of content more than other groups or the overall population

Auto-Play

A video ad format that automatically plays when the ad is in view

Average Audience

Ratings expressed as audience thousands

Average Frequency

The number of times on average that a viewer is exposed to a piece of content or commercial

TV Advertising Glossary

Common TV Terms

thinktv.nz

TVR

TV Ratings

See TARPs

TX

Transmission day

The date on which a programme or advert was broadcast

Tags

A special code inserted into a web page or video stream to capture viewing

Third Party Data

Data collected by an entitiy that does not have a direct relationship with the users the data is collected from, often aggregated from various sources

Time-Shifted viewing

Broadcast viewing of recorded content which occurs after the transmission time. NZ time-shift period is set at up to 7 days after transmission. Time-shift is captured in consolidated ratings

Top of Funnel

The initial phase of the customer journey, where the goal is to attract potential customers and build awareness about a brand or product, rather than to make sales

UHF

Ultra High Frequency

UHF aerials enable households to receive Freeview DTT transmissions

UI

User Interface

The visual part of a streaming platform or app that users interact with to navigate and select content to view

Unidentified viewing

Viewing that occurs on a TV set but cannot be identified by audio matching. It may include SVOD streaming, Youtube, gaming etc or viewing of recorded broadcast content that is more than 7 days old. AKA unmatched viewing.

Unified ID

A common identifier used across various platforms and devices to provide a consistent view of the user

Universe

The estimated total population available to target within a particular demographic

VAM

Video Audience Measurement

A measure of audience that includes all forms of video; linear TV, BVOD, SVOD, Youtube etc

VHF

Very High Frequency

Discontinued analogue transmission protocol

VOD

Video on Demand

Video content available via digital platforms where users can view on demand from a library of content available on the service. There are numerous types of VOD; see BVOD, AVOD, SVOD, TVOD

VOSDAL

Viewing on Same Day as Live

Time-shifted viewing that occurs on the same day as transmission up to 0200. AKA As Live

VOZ

Virtual Australia

Australian total video measurement. Incorporates broadcast tv and streaming activity

VTR

View-Through Rate

A metric that measures the number of completed views of a video ad

Viewability

A measure of whether an ad had the opportunity to be seen by a user, typically defined as 50% of the ad being in view for at least one second

Viewing Day

The date on which a programme or advert was viewed, not necessarily the day of transmission

Waterfalling

A method of selling ad inventory where ad requests are passed from one ad network to another in a sequential manner

Weighted impact

Impacts that are weighted back to a 30" equivalent according to the value of the commercial spot

Yield Management

The process of maximizing revenue from ad inventory by optimising the price and allocation of ad space

Zapping

Channel hopping through diferent TV channels

Zipping

Fast forwarding through commercials when watching a recorded programme