From the screen, straight to your heart
There is no better channel for creating brand love than TV.
From the screen, straight to your heart
Quick Summary
Television advertising uniquely fosters enduring brand love through compelling storytelling and memorable characters that resonate deeply with audiences.
From the screen, straight to your heart
No other medium can generate the same kind of brand love as TV. With the storytelling power to create characters that can become part of the culture – in some cases, generating memorability that can last for decades – TV advertising stands unique on the media landscape. From Crumpy and Scotty for Toyota toTina from Turners, Goldstein for ASB to the Sharma family for ANZ and so many more, TV has the potential to propagate powerful ideas right across the spectrum of human emotion and turn them into gold.
