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TV Babble

Decoding broadcast babble

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BVOD

Broadcaster Video on Demand

An example of AVOD but specific to TV broadcaster services

Behavioural Analytics

The practice of analyzing user behaviour to understand how users interact with digital content and ads

Behavioural Targeting

A method of targeting ads based on users' past behaviour, such as browsing history and previous interactions with ads

Bottom of Funnel

The stage in the customer journey where potential customers are highly qualified and ready to make a purchase, having moved beyond initial awareness and research

Brand Lift

An increase in user perception, brand awareness, or other brand metrics resulting from an ad campaign

Brand Safety

Measures taken to ensure that an ad does not appear in a context that could harm the advertiser's brand

Broadcast clock

Nielsen's broadcast day runs from 0200-0200 whereas some other services such as TVMap run 0600-3000

CDP

Customer Data Platform

A type of software that collects and organizes customer data from various sources into a unified customer database

CPA

Cost per Acquisition

A pricing model where advertisers pay for a specific action taken by a user, such as a purchase or sign-up

CPC

Cost per Click

System where an advertiser pays an agreed amount for each click on a link to their website

CPCV

Cost per Completed View

CPM

Cost per Thousand

The cost to deliver 1,000 commercial impacts for a target audience

CPT

Cost per TARP

The cost to deliver commercial impacts to 1% of a target audience

CTR

Click Through Rate

A metric that measures the number of clicks an ad received divided by the number of times it is shown (impressions)

CTV

Connected TV

A TV set which is connected to the internet, allowing viewers to watch both broadcast (Linear) TV and VOD

Clean Room

See Data Clean Room

Click-to-Play

A video ad format that requires the user to click a play button to start the video

Clutter

The amount of ad units carried within a specific ad pod or across a period of time

Co-viewing

Additional viewers who watch content / commercials with the account holder

Commercial Share

The share of audience that a channel receives out of all commercial channels (ie: excluding the audience to channels which do not carry local advertising)

Commercial Weight

A measure of the total number of ratings received by one campaign

Commercial minutage

The number of commercial minutes (per day or per zone) that appear on a channel or network

Companion Ad

A display ad that accompanies a video ad, providing additional branding or information

Completion Rate

A measure of the percentage of viewers who watch a video event (content or ad) to the end. Or conversely refers to the percentage of a video event that is viewed

Consolidated Ratings

Ratings that include live viewing, VOSDAL and time-shifted viewing up to 7 days post broadcast

TV Advertising Glossary

Common TV Terms

thinktv.nz

API

Application Programming Interface

A set of tools and protocols that allow different software applications to communicate with each other

ARPU

Average Revenue Per User

Usually in reference to the value of a subscriber, but can be extended to advertising value

ATS

Average Time Spent

Time spent viewing a channel / programme by those who have viewed

ATV

Average Time Viewed

Time spent viewing a channel / programme in the universe, including those who have not viewed (carrying a value of zero)

AVOD

Ad-funded Video on Demand

VOD which is free to access and funded by advertising, eg: BVOD

Ad Blocker

A piece of sotware designed to prevent advertisements from appearing on a web page or VOD service

Ad Exchange

A digital marketplace where advertisers and publishers buy and sell ad space in real-time

Ad Fraud

Any deliberate activity that prevents the proper delivery of ads to the intended audience, such as click fraud or impression fraud

Ad Impression

A metric that counts how many times an ad is fetched and potentially viewed by users

Ad Load

The amount of advertising content presented to users in a given period

Ad Network

A company that connects advertisers to websites that want to host advertisements

Ad Server

A technology platform that serves and tracks ads across various websites and apps

Ad Tech

The umbrella term for software and tools used in digital advertising, including DSPs, SSPs, ad exchanges and more

Ad Tech Stack

The combination of technologies and platforms used by an advertiser or publisher to manage and deliver digital advertising

Ad on Pause

Static advertisements that appear when digital VOD viewing is paused

Addressable TV

TV advertising that allows advertisers to show different ads to different households watching the same content

Advanced Attribution

Techniques that go beyond basic last-click attribution to provide a more comprehensive view of how different touchpoints contribute to conversions

Advanced TV

A broad term that includes addressable TV, Connected TV, OTT and other forms of digital television delivery

Arianna

TV analysis software owned and operated by Nielsen

Attribution

The process of determining which touchpoints in a consumer's journey contributed to a conversion

Audience Segmentation

The process of dividing a broad consumers or business market into sub-groups based on shared characteristics

Audience Skew

Where a specific demographic is exposed to a given piece of content more than other groups or the overall population

Auto-Play

A video ad format that automatically plays when the ad is in view

Average Audience

Ratings expressed as audience thousands

Average Frequency

The number of times on average that a viewer is exposed to a piece of content or commercial