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TV Babble

Decoding broadcast babble

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Contextual Targeting

A method of targeting ads based on the content of a webpage, ensuring that the ad is relevant to the page's content

Conversion Rate

The percentage of users who complete a desired action, such as making a purchase, after clicking on an ad

Cord-Cutter

Someone who once subscribed to a pay TV service but has since cancelled

Cord-Never

Someone who has never subscribed to a pay TV service

Cross-Device Tracking

Technology that enables tracking a user across multiple devices, such as smartphones, tablets and connected TVs, to provide a unified view of user behaviour

Cross-Screen Advertising

Coordinated ad campaigns that run across multiple devices, such as TVs, computers and mobile devices

Customer Journey Mapping

The process of visualizing the path a customer takes from initial awareness to conversion and beyond

DAI

Dynamic Ad Insertion

Server-side video ad technology that allows the inserting of video ads into live and VOD content

DMP

Data Management Platform

A software platform used for collecting and managing data, primarily for digital marketing purposes

DSP

Demand Side Platform

A system that allows advertisers to buy digital ad inventory across multiple exchanges from one interface

DTH

Direct to Home

In NZ this is via satellite. Can be Sky or Freeview

DTT

Digital Terrestrial Television

Method of transmitting digital television to viewers using land-based transmitters to a UHF aerial. Requires decoding at the user end via a box or a decoder integrated into the TV set. Requires line of sight and so unavailable in some areas

DVR

Digital Video Recorder

Video recording device with a hard drive

Data Clean Room

A secure environment where multiple parties can analyze and match data without sharing raw data with each other

Dayparting

Scheduling ads to appear at specific times of the day

Digital native

A person who has grown up surrounded by and comfortable with digital technologies, typically born after 1980

Duplication

The extent to which an audience to one network, channel or programme is also exposed to another competing unit

EPG

Electronic Programme Guide

On-screen TV guide for broadcast channels. Usually carries synopsis and episode info

EVOD

Exclusive Video on Demand

Content VOD rights that are exclusive to a particular provider

Effective Frequency

The minimum number of times a viewer must be exposed to a commercial to positively impact purchasing behaviour

Efficiency

The relationship of media cost to audience delivery

Engagement Rate

A metric that measures the level of interaction users have with an ad, such as clicks, likes, shares or comments

Engagement-Based Pricing

A pricing model where adertisers pay based on user engagement metrics, such as clicks or interactions, rather than impressions

FAST

Free Ad-Supported Streaming Television

Digital only channels that are programmed like broadcast channels. They are free and ad-supported

FIB

First in Break

The first advertisement in a commercial pod. Usually appears after a promo but if before it is called a True FIB

TV Advertising Glossary

Common TV Terms

thinktv.nz

API

Application Programming Interface

A set of tools and protocols that allow different software applications to communicate with each other

ARPU

Average Revenue Per User

Usually in reference to the value of a subscriber, but can be extended to advertising value

ATS

Average Time Spent

Time spent viewing a channel / programme by those who have viewed

ATV

Average Time Viewed

Time spent viewing a channel / programme in the universe, including those who have not viewed (carrying a value of zero)

AVOD

Ad-funded Video on Demand

VOD which is free to access and funded by advertising, eg: BVOD

Ad Blocker

A piece of sotware designed to prevent advertisements from appearing on a web page or VOD service

Ad Exchange

A digital marketplace where advertisers and publishers buy and sell ad space in real-time

Ad Fraud

Any deliberate activity that prevents the proper delivery of ads to the intended audience, such as click fraud or impression fraud

Ad Impression

A metric that counts how many times an ad is fetched and potentially viewed by users

Ad Load

The amount of advertising content presented to users in a given period

Ad Network

A company that connects advertisers to websites that want to host advertisements

Ad Server

A technology platform that serves and tracks ads across various websites and apps

Ad Tech

The umbrella term for software and tools used in digital advertising, including DSPs, SSPs, ad exchanges and more

Ad Tech Stack

The combination of technologies and platforms used by an advertiser or publisher to manage and deliver digital advertising

Ad on Pause

Static advertisements that appear when digital VOD viewing is paused

Addressable TV

TV advertising that allows advertisers to show different ads to different households watching the same content

Advanced Attribution

Techniques that go beyond basic last-click attribution to provide a more comprehensive view of how different touchpoints contribute to conversions

Advanced TV

A broad term that includes addressable TV, Connected TV, OTT and other forms of digital television delivery

Arianna

TV analysis software owned and operated by Nielsen

Attribution

The process of determining which touchpoints in a consumer's journey contributed to a conversion

Audience Segmentation

The process of dividing a broad consumers or business market into sub-groups based on shared characteristics

Audience Skew

Where a specific demographic is exposed to a given piece of content more than other groups or the overall population

Auto-Play

A video ad format that automatically plays when the ad is in view

Average Audience

Ratings expressed as audience thousands

Average Frequency

The number of times on average that a viewer is exposed to a piece of content or commercial