Decoding broadcast babble

Application Programming Interface

A set of tools and protocols that allow different software applications to communicate with each other

Average Revenue Per User

Usually in reference to the value of a subscriber, but can be extended to advertising value

Average Time Spent

Time spent viewing a channel / programme by those who have viewed

Average Time Viewed

Time spent viewing a channel / programme in the universe, including those who have not viewed (carrying a value of zero)

Ad-funded Video on Demand

VOD which is free to access and funded by advertising, eg: BVOD

A piece of sotware designed to prevent advertisements from appearing on a web page or VOD service

A digital marketplace where advertisers and publishers buy and sell ad space in real-time

Any deliberate activity that prevents the proper delivery of ads to the intended audience, such as click fraud or impression fraud

A metric that counts how many times an ad is fetched and potentially viewed by users

The amount of advertising content presented to users in a given period

A company that connects advertisers to websites that want to host advertisements

A technology platform that serves and tracks ads across various websites and apps

The umbrella term for software and tools used in digital advertising, including DSPs, SSPs, ad exchanges and more

The combination of technologies and platforms used by an advertiser or publisher to manage and deliver digital advertising

Static advertisements that appear when digital VOD viewing is paused

TV advertising that allows advertisers to show different ads to different households watching the same content

Techniques that go beyond basic last-click attribution to provide a more comprehensive view of how different touchpoints contribute to conversions

A broad term that includes addressable TV, Connected TV, OTT and other forms of digital television delivery

TV analysis software owned and operated by Nielsen

The process of determining which touchpoints in a consumer's journey contributed to a conversion

The process of dividing a broad consumers or business market into sub-groups based on shared characteristics

Where a specific demographic is exposed to a given piece of content more than other groups or the overall population

A video ad format that automatically plays when the ad is in view

Ratings expressed as audience thousands

The number of times on average that a viewer is exposed to a piece of content or commercial