Thinking about TV advertising?

Putting television front and centre in your advertising mix is one of the smartest decisions a modern marketer can make. This handy site explains why.

Putting television front and centre in your advertising mix is one of the smartest decisions a modern marketer can make. This handy site explains why.

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Killer Stats

More NICKABLE Stats

11

.5 hrs

Weekly time spent watching BVOD

3

.1M

Linear TV weekly reach

+

23

%

BVOD incremental reach in 18-39s

NZ TV audience measurement by Nielsen, Total TV, 2024, Adults 18+

Helpful Resources

Why TV?

Discover insights from industry experts and thought leaders.

TV’s been dead for 25 years

TV’s been dead for 25 years

And it's been the most effective advertising media for every one of those years, says James Hurman.

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Five charts to end the TV debate

Five charts to end the TV debate

To drive growth, we must strengthen the brand, says Peter Field.

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Is TV finally losing its grip on audiences?

Is TV finally losing its grip on audiences?

Popular opinion says television audiences are collapsing. But the data tells a different story. Amanda Wisniewski reports.

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Reach is nothing without attention

Reach is nothing without attention

Attention is often left out of media channel decisions. Professor Karen Nelson-Field says paying less for low engagement is a false economy.

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Busting the myth around cost

Busting the myth around cost

‘In real terms, what else costs less today than it did 10 years ago?’ asks Sharon Daly.

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We entertain, we sell product: Goodman Fielder

We entertain, we sell product: Goodman Fielder

Goodman Fielder's CMO, Frankie Coulter, says that creative and entertaining content captivates audiences, leading to increased brand consideration and sales.

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TV was too successful: Frank Energy

TV was too successful: Frank Energy

Frank Energy hits pause on brand ads – they worked too well driving new customers.

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TV isn’t a binary choice

TV isn’t a binary choice

Groupthink results in faulty decision making. Commercial Communications Council CEO Simon Lendrum says many fall into that trap when it comes to TV.

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What even is TV any more?

What even is TV any more?

Broadcast, linear, BVOD, SVOD – viewers don’t care. It’s Total TV that counts.

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TV undervalued

TV undervalued

Steal this Hamish Scott-Knight quote for your presentations.

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I’m going to lose it

I’m going to lose it

Steal this quote from Frankie Coulter for your presentations.

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The rise and rise of BVOD

The rise and rise of BVOD

Key findings from Nielsen’s Total TV audience measurement – showcased here for the first time.

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Decoding broadcast babble

Decoding broadcast babble

TV advertising uses an arcane vocabulary. For modern marketers, that's a problem.

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The F word, and the TV word

The F word, and the TV word

The F word, the C word and the TV word all produce the same effect. Recommending TV sure isn’t easy these days, says Martin Yeoman – it’s like trying to herd sheep.

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Cost of TV advertising

Cost of TV advertising

Steal this 2014 - 2024 comparison for your presentations.

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To TV or not TV: Squirrel

To TV or not TV: Squirrel

Squirrel took the plunge into TV with a national brand-building campaign in 2024. Here's how it turned out.

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TV achieves more

TV achieves more

Steal this James Hurman quote for your presentations.

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TV vs other video

TV vs other video

Steal this viewing times chart for your presentations.

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Accidental reach

Accidental reach

Steal this Nielsen targeting fact for your presentations.

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How to exploit a market failure

How to exploit a market failure

Hamish Scott-Knight looks into the great New ZealandTV opportunity. He begins with a cautionary tale.

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Adding BVOD

Adding BVOD

Steal this Incremental Reach chart for your presentations.

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Missing out on 55+

Missing out on 55+

Steal this James Davidson quote for your presentations.

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TV vs SVOD

TV vs SVOD

Steal this Lee-Ann Morris quote for your presentations.

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An effectiveness emergence-y

An effectiveness emergence-y

Marketing tactics that work for smaller brands aren’t as effective for larger ones. Simon Bird, Chief Strategy & Measurement Officer at PHD, explains.

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Less than Australia

Less than Australia

Steal this comparative costs fact for your presentations.

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Valuable attention

Valuable attention

Steal this Peter Field Attention quote for your presentations.

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Changing NZ demographics

Changing NZ demographics

400,000 migrants have arrived in NZ since 2023. Marketers must build their brands with this audience.

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Compound Creativity

Compound Creativity

Running campaigns over time increases their value. It's a proven phenomenon called Compound Creativity.

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Reaching 55+

Reaching 55+

Steal this Neilson reach statistic for your presentations.

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Reach still strong

Reach still strong

Steal this chart on TV Reach 2020 - 2024 for your presentations.

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From the screen, straight to your heart

From the screen, straight to your heart

There is no better channel for creating brand love than TV.

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TV drives profit

TV drives profit

Steal this chart on profit by ad channel for your presentations.

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Moments that matter

Moments that matter

TV is the only communications medium capable of uniting people through shared experience and creating social cohesion at scale.

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Succeeding in a downturn

Succeeding in a downturn

Eight lessons from McKinsey on the value of TV advertising in tough times.

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Reaching light viewers

Reaching light viewers

Steal this chart on BVOD reach for your presentations.

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Total Video

Total Video

Steal this James Hole quote for your presentations.

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Attention seconds

Attention seconds

Steal this Peter Field quote for your presentations.

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Adding BVOD

Adding BVOD

Steal this Scott Gillham quote for your presentations.

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TV vs non-TV

TV vs non-TV

Steal this NZ Effectiveness chart for your presentations.

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Audience vs Ad spend

Audience vs Ad spend

Steal one simple chart revealing the TV Advertising Paradox

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5 Killer Charts

5 Killer Charts

Steal the best 5 charts for ending the TV advertising debate.

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TV Language

TV Language

Steal this handy acronyms guide.

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Older, affluent, and active

Older, affluent, and active

People 55+ are 23% of the population, but represent 60% of the wealth. For a lot of brands, not targeting them directly is a mistake.

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